We recorded a focus group with a group of people, we asked them the following questions below to gather feedback on ideas which they thought were good. We filmed this and uploaded it to Youtube, however it's become unavailbale to view due to losing a member in our group and them erasing it.
From our focus group we took through all of the most popualr answers from our focus group. We did this because the people we used for our focus group fell into our target audience so we thought it would be best to go with what they though were the best options. The most popular answers were:
C for the Concept.
B for the USP.
Most of them put their thumbs up for our target audience apart from two.
We gathered a range of feedback for our open ended questions and took all of the answers into consideration.
£1-£1.49 was the most popular price for a deodorant.
Lastly, the most popular font was the first one on the questionnaire.
