Don’t be slow, Get Touch ‘n’ Go!
We liked this slogan because it gives a sense of speediness to the deodorant, as it is called Touch n Go, which sounds quick, so you wouldn’t want to be slow.
Don’t let it flow, get Touch ‘n’ Go!
We liked this slogan because it had the effect of imagery. Once you hear the word ‘flow’ in the slogan of a deodorant, you start to think about sweaty armpits, so you wouldn’t want to let your sweat flow, so you would get Touch n Go.
One Touch does plenty!
Lastly, we liked this slogan because it links in with the title of our Deodorant. It conveys the fact that once you spray this deodorant, it will have the desired affect.
We created a poll everywhere to gather feedback on what slogan our target audience preffered best. Below are our results. Each idea had a vote each, our most favourable one, in which we are going to take forward with our product is 'Dont let it flow, Use touch and go!' because we think the rhyme is effective and catchier compared to the others.
