What is Pre Production?
Initial Concept, USP, Target Market
Final Concept, USP, Target Market
Focus Group
Location Scouting
Production Schedule
Music
Auditions
Sketches/Moodboard
Storyboards
Slogans
Permission
Actors permission
Evaluation of TV Advert using Vox Pops
Character Casting
Brand Name and Masthead Typography
Colour Scheme
